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World Journal on Education and Humanities Research Article pdf
Social Media Integration Enhancement for Purposive Communication Instruction Jenylen T. Cabiso Abstract: As technology continues to advance, harnessing the power of social media has become crucial for effective communication strategies in various domains, including education. This research identified and analyzed the extent of utilization of Social Media integration for teaching writing and the English writing performance based on the competencies of content, organization, vocabulary, syntax/language use, and mechanics among freshmen students. It used descriptive correlational method of research that the data gathered were used to determine the relationship of the students’ perception and their performance. The student-respondents of the study were 279 students who were chosen based on the purposive convenience sampling. There are eight instructor-respondents who are handling Purposive Communication subject. The findings revealed that the overall written performance of the respondents was average to good in narrative and poor to fair in the expository. Their overall perception on the extent of utilization of Social Media integration for teaching writing is verbally described as moderately utilized. Results show that there is a significant relationship between the respondents’ performance and perception. In the light of the findings, it is concluded that the perception of the respondents on the extent of utilization of Social Media integration for teaching writing influences their writing performance. With this conclusion, it is recommended that more writing activities integrating Social Media platforms be given to enhance students’ writing skills; and those learning activities which focus on writing skills be employed to improve the writing performance of the students. Keywords: Social Media Integration, vocabulary, syntax/language use, freshmen students How to Cite: Cabiso, J. T. (2023). Social Media Integration Enhancement for Purposive Communication Instruction. World Journal on Education and Humanities Research, 3(2), 143-161. https://wjehr.com/cabiso/

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